Creator Brunch Club
Tesorone Design
- Creative direction
- Brand strategy
- Brand identity
- Design system
- Brand lead
Challenge
Creator Brunch Club is a community for Oslo's creatives and entrepreneurs. Every second Sunday of the month we get together for good coffee, food, music and to meet like-minded people.
As a new brand I joined the core team as Brand Lead to build one: the logo, the font and the creative direction, shaped together with the rest of the team.
Process
I loved being part of the process from the very beginning, shaping the brand strategy, core values and positioning of CBC together with the team.
The CBC team is a group of people who are passionate about art, culture and quality and, like most creatives, we also suffer from a little creator chaos. I wanted that personality to come through in the brand.
That's where the Creator font came from. It started with my own handwriting, scribbles, notes and ideas jotted down, the natural messiness of making things. But I quickly realized it would be way too time-consuming to create every little note by hand, so I turned my handwriting into a font instead, using Figma and Claude.
It went something like this:
core values → positioning → brand strategy → sketching → design → brand
A little taste of our Sunday Social events.
Result
We have the core of the brand: logos, fonts, colors, values and positioning. The rest we create as we go.
Most of the brand is reflected through social media, but I'm currently working on the new website and there are some exciting collaborations in the future, which I can't wait to share when the time comes.
Stay tuned!
